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7 Tips on How to Choose a Skincare Brand: Listen to What Your Skin Needs

29 August 2023
7 Tips on How to Choose a Skincare Brand: Listen to What Your Skin Needs

Proper skincare routine is pivotal to achieving a radiant and healthy complexion. With an overwhelming array of products flooding the market, making informed choices can be challenging. The process of how to choose a skincare brand lies in understanding your skin's unique needs and planning your regimen accordingly.

Identify your skin type: dry, oily, combination, or sensitive. This foundation will guide your product choices. Analyze the active ingredients that will address your skin concerns- hydration, acne, aging, or hyperpigmentation. Products with Hyaluron for moisture, salicylic acid for acne, and retinol for anti-aging are best. 

Consider the formulation and texture of products. Lightweight and non-comedogenic products for oily skin are best. You can choose rich textures for dry skin. Do a patch test to avoid skin issues.

It is best to adopt a gradual approach when learning how to choose a skincare brand. Give your skin time to adjust. Incorporate one product at a time and observe its impact before introducing another. Never overlook your skin's evolving needs. Age, climate, and hormonal changes will influence your skin. 

Therefore, you must select brands that make adjusting your skincare routine easy. Lastly, building an effective skincare regimen requires patience and consistency. Understand what works best for you when considering how to choose a skincare brand.

how to choose a skincare brand

Mastering Your Skincare Brand Selection

Navigating the realm of skincare products can be overwhelming, but with the right insights, mastering the art of selecting the perfect skincare brand becomes an empowering journey to healthier, glowing skin.

1. Your Skin Type

What is your skin type? Before you select your products, determine your skin goals. Assess your skin. For instance, are you concerned about some of following conditions, such as

  • Adult acne
  • Wrinkles
  • Aging spots
  • Large pores
  • Sun damage
  • Redness 
  • Puffiness

Knowing your skin issues, you can tackle them by learning how to choose a skincare brand. Moreover, following this routine will make your skin healthy. 

2. Ask Your Skin What It Needs

Focus on your skin type. It will make it easy for you to learn how to choose a skincare brand. 

You may be aiming for a particular skincare concern. First, identifying your problem areas is a first that you should do. Then you can find products that offer specific solutions to your skin concerns. 

Know your skin type. Here is a guide to devising a skincare routine based on your skin type. 

1. Combination

Are your cheek areas dry, but is your T-zone oily? Is it that you are prone to breakouts? If you experience such symptoms, you have a combination type of skin. Try products with glycolic acid, like Dr. Jart+ Ceramidin Serum

2. Sensitive

Are you someone whose skin tends to flare up or break out when you use thicker products? Or does your skin tend to burn up when you are out in the Sun? Then your skin type is sensitive.

For such a skin type, you must choose products like Axis Y Spot the Difference Blemish Treatment that soothe your skin. For instance, products with chamomile and aloe will work best on such skin types. Products with green tea polyphenols are excellent for such skin types as well. 

You can look for serums that reduce redness in your skin. Another product that works on such skin types is salicylic acid. It offers spot treatment

3. Dry 

Your skin feels dry and flaky. Moisturization is a solution for those with dehydrated skin. Use hydrating serums like Overt-The Hydrator or Laneige Water Sleeping Mask .Avoid exfoliating, as it can make your skin more sensitive. 

4. Oily

Oily skin is more prone to breakouts. If you are considering how to choose a skincare brand, consider ones that minimize this shine. 

Your next step is to pay attention to product ingredients. But why is it important to see the ingredient list? Read on to find outl. 

3. Ingredients

There is a list of ingredients at the back of products. You might see "Niacinamide," "Alpha Hydroxy Acid"; etc. Ingredients in your products are listed in descending order of concentration (from highest percentage to lowest).

Assess what skin type you have and choose products with ingredients that benefit your skin based on that. Not paying attention to ingredient list can lead to allergic reactions or even trigger acne breakouts. 

If you want to avoid all kinds of complications as you navigate how to choose a skincare brand, go for natural products. For instance, Beauty of Joseon offers hypoallergenic and cruelty-free products. 

Let’s see what primary ingredients you must look for in your skincare essentials. 

how to choose a skincare brand

4.1. Look For Key Ingredients: Choose the Right Skincare Product 

Experts recommend some key ingredients that you should look for in products and brands. 



Hyaluronic Acid

  • Induces hydration in your skin for a long time
  • Helps to retain moisture 


  • Stimulates collagen production
  • Increases cell turnover


  • Attracts moisture from surroundings into your skin

Vitamin C

  • Antioxidant
  • Destroys free radicals responsible for damaged cells

Vitamin E

  • Evens and smoothes skin tone

Go for products that have all these ingredients in them. You may only find a single product with some of the ingredients. However, you can combine several products that have the combination of ingredients given above. 

4.2. Pay Attention to Order of Ingredients

Now, pay attention to ingredients order. The first five are important. While figuring out how to choose a skincare product, give importance to the first five ingredients. They typically make up 80% of the product. 

Usually, ingredients are usually listed in order of highest to lowest concentration. Avoid any product that has ingredients which are an irritant for your skin. So, how to choose a skincare brand accordingly? Ensure that its main ingredient ranks highly.  

Apart from ingredients, brand value also governs your product choices. 

4. Brand 

Ever bought a product because its packaging looked good, but it did not make much difference to your skin? That is what giving to the hype means. When it comes to skincare, multiple products make big claims. However, only a few live up to such claims. 

Sticking to cult favorites, regardless of skin type, is safe. For instance, some products that have lived up to their names and made a mark in skincare market are- Beauty of Joseon, CosRX, The Face Shop, Tony Moly, etc. 

With a multitude of options, the task of “how to choose a skincare brand” is tricky. How will you know that such products will work 100% for you? Advertisers may claim that their effects tend to cause several skin problems. However, the reality is quite opposite.

To avoid this problem, check customer reviews. Remember the skincare basics.It is essential to maintaining skin health by cleansing away impurities and providing hydration. Keep reading to learn ‘how to choose a skincare brand’ and a routine incorporating all steps. 

5. Do Not Forget the Basics 

1. Cleanser

Firstly, "cleanse" your face. During your day, dust and dirt accumulate on your face. They clog your pores, dull your appearance, and remove your skin's shine. 

This affects your skin's ability to perspire oil, sweat, and toxins. Thus all of these accumulate in your pores leading to inflammation. Dead skin cells also affect your skin's health. Therefore, cleansing them out is necessary.

People with acne-prone skin need gentle cleansers that will not trigger their acne. Cleansers with niacinamide or hydroxy acids, like Innisfree Volcanic Pore BHA Cleansing Foam, wipe away dirt without stripping natural oils. 

2. Moisturizer

After cleaning your face, it might feel a little dry. Restore moisture to your skin. Keep natural barrier of your skin intact with a moisturizer. For dry skin, opt for a moisturizer infused with oils. Conversely, if you have oily skin, consider using a gel-based moisturizer such as the Heimish Watermelon Moisture Soothing Gel Cream – a fantastic choice.

3. Sunscreen

Sunscreen plays a crucial role in reducing the risk of skin cancer. Including it in your daily routine substantially diminishes the likelihood of developing skin cancer.

You can customize your skincare routine. Always choose products that list their key ingredients higher, now that you know how to choose a skincare brand.

Remember to include sunscreen, for instance, COSRX Vitamin E Vitalizing Sunscreen. It also ceases aging.

FAQs: 7 Tips on How to Choose a Skincare Brand: A Complete Guide 

Why is skincare so expensive?

Price of skin care products depends on ingredients' quality. Innovative formulations. Specific ingredients that are rare will drive up cost of product. Also, brand value matters, so high-end brands (usually using premium ingredients) price their products higher than drugstore ones. 

Which skin care products are the best?

If you are wondering how to choose a skincare brand and which is best, select Beauty of Joseon. Some by MI, Laneige, Innisfree, COSRx. Customers have loved these brands for years. 

How do you know what kind of skincare you need?

Assess your skin type and identify problem areas and symptoms. It will help you curate a skincare routine, depending on it. This routine will address all your skin problems. For instance, for dry skin, choose hydrating products. 

Do you need a daily skincare routine?

Yes. Choose a routine that includes all primary products.

Can I use cleansing balm to clean my makeup?

Yes, you can use a cleansing balm to remove makeup. Wipe it away to avoid clogging your pores. Thinking of how to choose the right skincare product? Choose a foaming cleanser.

Can I do skincare if I have acne?

Use skincare with a formulation for treating acne that will not aggravate it. 


Always try to understand your skin's needs as you navigate how to choose a skincare brand or routine. Try a patch test if you face problems determining which product works best. Focus on your problem areas. 

Your skin will tell you what it wants. Dry? It needs moisture. Oily? It means there are genetic reasons for it that lead to a breakout. So, you can try to prevent it. Understanding your skin conditions with changing weather and environment, you can create the perfect skincare routine with products from The Bubblewrap!

how to choose a skincare brand

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